Maintaining a consistent brand identity is crucial for building trust and recognition for the entire Moneta ecosystem. This guide provides essential rules for how our partners should correctly use Moneta Network’s brand elements in your communications.
Why Brand Consistency Matters
Adhering to these guidelines ensures a strong, recognizable, and trustworthy Moneta Network brand in all B2B touchpoints. It also ensures our brand applications complement your branding and the mPass brand, fostering a unified yet differentiated ecosystem.
Key Guidelines for Using Moneta Network Brand Elements
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Moneta Network Logo Usage:
- Always Use Official Assets: Use only provided master logo files (SVG, PNG) to ensure correct proportions and alignment. Do not recreate or manually adjust logo elements.
- Primary Logo: The “moneta network” wordmark paired with the “Globe Symbol” is the primary identifier. It typically uses Moneta Primary Blue (#0A6AA6) for the wordmark and Moneta Gold (#FFB938) for the Globe Symbol.
- Clear Space: Maintain a minimum clear space around the logo equal to the height of the ‘m’ in “moneta”. No other elements should encroach on this space.
- Minimum Size: Do not reproduce the logo at a width less than 150 pixels for digital use, or 35mm for print.
- Avoid Misuse: Do NOT alter proportions, change official colors, modify letterforms, add effects (shadows, glows), rotate, or place on busy backgrounds.
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Color Palette Application:
- Core Palette: Utilize Moneta Primary Blue (#0A6AA6), Moneta Gold (#FFB938), Moneta Teal (#56A69E), and our Neutral Palette (Dark Neutral, Mid-Gray, Light Gray, White, Black).
- Strategic Use of Accents: Moneta Gold and Moneta Teal are accent colors. Use them sparingly to highlight key information or value propositions. Overuse diminishes their impact.
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Imagery & Illustration Guidelines:
- Purposeful & Professional: Imagery should clearly communicate Moneta’s value proposition and ecosystem, reflecting technological sophistication. Focus on business-centric, collaborative themes.
- Conceptual: Illustrations should be modern, clean, and conceptual, focusing on systems, networks, and data.
- On-Brand Palette: All imagery and illustrations must strictly use the defined Moneta Network Color Palette.
- Avoid: Overly consumer-focused, personal, dark, dramatic, or outdated visuals.
Moneta Network Core Messaging
When communicating about Moneta Network, adhere to our core messaging pillars:
- Revolutionizing Digital Economics: We are fundamentally transforming unsustainable market economics.
- The Power of a Global Network: Our strength is in our expansive, interconnected ecosystem.
- Zero-Cost Growth, Sustainable Profitability: We offer unprecedented customer acquisition and drive significant growth for publishers.
- Trusted Partnership & Ecosystem Value: We foster a secure, transparent, and mutually beneficial ecosystem for all stakeholders.
Accessing Official Moneta Network Brand Assets
Official logo files, color codes, and detailed usage guidelines are now conveniently accessible via our Google Drive partner asset folder. Please contact your Moneta Partner Success representative for any specific asset requests.